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California Baby Forms Natural Advisory Council

Industry experts join together on green personal care mission.

California Baby founder and CEO Jessica Iclisoy announced a new organization taking aim at the lack of regulation in natural consumer products: the Natural Advisory Council (NAC). An FDA definition for “natural” does not currently exist in the consumer products industry, the company contends. NAC, a coalition of natural, organic and “green” product manufacturers, retailers, and non-profit consumer protection organizations, will advocate, collaborate and educate (ACE) on the definition and use of...

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